Adjust the view. Shock the system. Spark the dialogue. In today’s mile-a-minute marketplace, success is synonymous with anticipating consumer needs and passions, innovating constantly and delivering on your brand promise in fresh, new ways. IconoWorkshops are designed to put you and your team in a consumer state of mind to:

• Quickly spot emerging opportunities
• Identify underserved markets
• Beat your competition to the punch

All in a day’s work (or less). Let the groundbreaking begin. IconoWorkshops are facilitated full-day, half-day or multi-day co-creation, ideation, or strategy sessions customized around your specific, preset objectives and held at a location of your choice. Using Iconoculture’s proven, proprietary methodology, your unique challenges are addressed from the consumer’s point of view. Working with your team, shoulder to shoulder, our category and demographic experts bring years of in-the-know insight, specialized experience and concentrated creativity to your front lines.

Real challenges. Relevant solutions. Right now. From audacious innovators and ambitious franchises to underperforming brands and under-fire agencies, IconoWorkshops have helped companies of all kinds tackle their objectives. Common applications include:

• New product innovation
• Strategic planning
• Brand revitalization
• Portfolio diversification
• Agency business and communications development
• New packaging and delivery mechanisms
• Marketing campaigns and tactical initiatives
• Retail experience
• Franchise expansion (new categories, regions or market segments)
• Cross-functional team visioning and alignment

Burning questions? Urgent issues? Special requests? For more information on Iconoculture or to design the right IconoWorkshop for you, contact us.