A new world perspective. For a whole new world. The world is shrinking. Your market is growing. Dynamic, deep-seated forces are shifting outlooks, shaping expectations and driving opportunities across the consumer landscape, in every corner of the globe. Smart marketers and savvy brands are learning to think outside the borders. Explore unfamiliar territories. Embrace foreign values. Connect with global markets.

Iconoculture Global View^SM provides unprecedented insight into consumer behaviors and emerging trends as they unfold and evolve around the world. Looking to implement global initiatives? Resonate across cultures? Expand your global reach? From São Paulo to Shanghai, Berlin to Bangalore, Moscow to Mexico City, we’ve got you covered. And then some.

Get to know the global consumer — inside and out. Iconoculture Global View is a groundbreaking slate of products and services designed to support the strategic goals and unique challenges of global-facing brands and agencies. How do consumer demands, desires, lifestyles and lifestages vary from country to country? What forces and factors transcend geography? And how do global shifts and cultural dynamics apply to your business?

Anchored by a world-class team of global experts and rooted in Iconoculture’s observational methodology, our pioneering blend of integrated research and actionable analysis leverages proven, proprietary frameworks to help clients identify and understand core cultural values, emerging behaviors and key business implications across Europe, Asia and the Americas. Call it “vicarious cultural immersion.” With a serious strategic edge.

Cultural insiders. Strategic experts. In the fray. On the ground. The Iconoculture Global View team is spearheaded by an elite group of global Strategists, client-facing experts with extensive experience in trend translation, cultural interpretation, market analysis and strategic application. Explorations and investigations are supported by a network of immersed Cultural Fluents, locally connected professionals who report on breaking trends and primary consumer observations from in-country posts around the world.

Complex challenges. Big questions. Universal implications. Iconoculture’s global vision is driven by the Global View Research Agenda, a dynamic set of high-level research topics that represent the most critical questions and complex challenges influencing consumer behavior around the world. A sampling of past and present topics:

Family: Changes in Structure, Roles and Responsibilities
Demographics: The Low-Income Consumer and Social Responsibility
The Consumer Brand Experience: Design, Style, Image, Multisensory Perception
Affluence: The Changing Nature of Luxury; Emerging Middle Classes Health: Healthcare, Wellness, Caregiving

Meet the Global Metatrends. Feel the Global Forces. Global View explores effects and implications of the five major metatrends, deeply rooted influences shaping and shifting the consumer universe in developed and developing countries. They are:

Uncertainty — Global angst. Widespread panic. Fear itself.
Complexity — New rules. Changing roles. Intricate relationships.
Mobility — Information exchange. Worldwide connectivity.
Identity — Mass-market backlash. Indie power. Lust for luxe.
Intangibility — Embracing the transcendent. Virtual interaction. Fantasy play.

Global View STEEP factors are front-line reality checks of social, technological, economic, environmental and political forces driving core values and cultural climates within Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Korea, Mexico, Russia, Spain, Turkey, the U.K. and the U.S.

Diverse global deliverables. Synthesized Global View.^SM
Modular. Multichannel. Multimedia. Multidimensional. Products and services include:

• Global View Insights Community and Media Gallery — Online database provides a steady stream of breaking consumer observations and rich multimedia content from Cultural Fluents around the globe.
• Global View Research Agenda Reports — Deep, synthesized global trend reports. Identify and evaluate risks, opportunities and projections around Research Agenda topics.
• • Global Focus: deep, synthesized global trend reports. Identify and evaluate risks, opportunities and projections around Research Agenda topics.
  • Global Super Trend: spotlight on a critical consumer trend that’s crossing regional borders and affecting multiple categories and demographics.
  • Cultural Viewpoint: Compelling, hot-topic global narratives reported and compiled by our frontline Cultural Fluents.
• STEEP Reports — Highlight core values, cultural DNA and unique market nuances in individual Global View countries.
• STEEP Alerts — Breaking observations on key consumer movements and mindshifts unfolding right now in particular global markets.
• Custom Client Inquiries — Global Strategists conduct customized investigations and comparative, cross-country analysis around specific consumer trends and client objectives. Can include webcasts, presentations, strategic consultations and proprietary client inquiries.

Observe. Explore. Unpack. Apply. Global View is designed to consolidate strategic energy, resources and awareness around:

• Brand Management — Align global brand strategy, establish global presence, fortify global brand image
• Product Development — Guide globally oriented product planning, drive innovation
• Market Research — Enrich global data, expand knowledge base, anticipate global trends
• Agency Operations — Strengthen new business pitches, inform global marketing and PR strategies, support international accounts, provide a global planning platform
• Corporate Communications — Streamline global communications, coordinate global tactics
• Strategic Planning — Inform scenario building, facilitate geographic expansion, evaluate potential opportunities, support strategic initiatives

Questions and contacts. Global View product and service packages are bundled and priced according to depth, breadth, focus and customization. Want to reach farther? Explore further? Contact your Iconoculture representative today.